Tonight I saw an add for FordBoldMoves.com on AIM and so I went to the site to check out what it was. I was actually really surprised but Ford is doing a behind the scenes documentary that doesn’t put it in the best light but is trying to tell the story of how they’re attempting to get back into the automotive game. It’s them talking about their mistakes, showing the people that worked for them, the closed factories and what they’re hoping to do and the cameras are following the President of the company. How many companies the size of Ford would have a President willing to have a camera crew follow them around like that? I’m not sure many would. The first episode is about 4 minutes and is pretty good. I’m assuming the later ones will be better.

I’m somewhat disappointed that they don’t have an RSS feed so that I can be alerted when they post a view episode.